Selecting Publicity Photos and Graphics

Ch. 8 Notes of Public Relations Writing and Media Techniques

-Photographs and graphics are important components of news releases and feature stories. They add interest and variety, and they often explain things better than words alone.

-Publicty photos, however, are not published if they are not high-resolution and if they do not appeal to media gatekeepers.

-Often they look for the key elements of good contrast and sharp detail so the photo reproduces well on everything from glossy magazine pages to cheap newsprint.

-Experts have made the following suggestions about composition and color:

  • Take tight shots with minimal background.
  • Emphasize detail, not whole scenes.
  • Don’t use a cluttered background.
  • Try to frame the picture.
  • Avoid wasted space.
  • Ask subjects wearing sunglasses to remove them.
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