Investor Relations: Notes

What is Investor Relations?

-A subset of public relations and corporate communications that deals with a company’s relationship with the investment community.

Primary Audiences:

-Current investors

-Potential investors

Goals:

  • To ensure that a company’s securities (stocks and bonds) are fairly and fully valued in the marketplace.
  • Create competitive advantage.

Traditional financial media:

  • Wire services
  • Daily newspapers
  • Periodic business and investment magazines
  • Newsletters
  • Broadcast media

Digital financial media:

  • Online newsrooms
  • Digital newsletters
  • Blogs originating from traditional media outlets
  • Personal blogs

Tools:

  • Press releases
  • Internet
  • Mass release for material news

Sourced and quoted from Reputation Management not yet in print, to get the older version visit here.

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