Crisis Communication (notes)

What is a crisis?

-A crisis is a non-routine event that risks undesired visibility that in turn threatens significant reputational damage.

Companies need to be prepared in two ways for crises:

  1. They need to understand what constitutes a crisis in the first place
  2. They need an early warning system

Is it a crisis?

-Ask these questions

  • Is this a non-routine event?
  • Does it risk undesired visibility?
  • Would that undesired visibility in turn threaten reputational damage?

*If the answer to one or more of these is yes, than you have a crisis.


  • Timeliness of response
  • Control the communication agenda
  • Deal with rumors

All notes/information came from Reputation management (not yet in print), to purchase the last version visit here.