Writing the news-release

Ch. 5 notes:

-The basic news release is also called a press release, and it’s the backbone of almost every publicity plan.

Why write a news-release? The primary reason is to help achieve organizational objectives. One must also remember to have a “planning worksheet,” when creating a news-release, and remember even the littlest details matter, down to the spacing and margins.

There are five basic types of news-releases:

1. Announcements

2. Spot announcements

3. Reaction stories

4. Bad news

5. Local news

News-releases also have six basic components:

1. Letterhead

2. Contacts

3. Headline

4. Dateline

5. Lead paragraph

6. Body of text

 

To find out more check out the textbook.

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