Writing the news-release
-The basic news release is also called a press release, and it’s the backbone of almost every publicity plan.
Why write a news-release? The primary reason is to help achieve organizational objectives. One must also remember to have a “planning worksheet,” when creating a news-release, and remember even the littlest details matter, down to the spacing and margins.
There are five basic types of news-releases:
2. Spot announcements
3. Reaction stories
4. Bad news
5. Local news
News-releases also have six basic components:
5. Lead paragraph
6. Body of text
To find out more check out the textbook.