Creating News-Features and Op-Ed.
Ch. 7 Notes
News feature writing requires right brain thinking
-Intuition, image making, and conceptualization
A feature story can generate publicity. A good feature writer is curious and asks a lot of questions. He or she can conceptualize and see possibilities for the development of a feature article.
4 approaches to feature writing:
1. Distribute a general feature to a variety of publications
2. Write an exclusive article for a publication
3. Interest in a freelancer or reporter in writing a story
4. Post feature articles in the organization web-site
Several types of features:
- Case study
- Application story
- Research story
- Personality profile
- Historical feature
Op-Ed is an opportunity to portray the organization and it’s executives as “thought leaders,” on a particular subject or issue of current public interest. Op-Ed’s must feature strong writing, use facts and be concise, and only about 400-700 words.