Organizational Communcation (Notes)
-What is Strategic Organizational Communication?
- The process of aligning employees “hands, minds, and hearts” with the organizations reputational interests as a way to produce competitive advantage.
-Getting employees aligned is essential to Reputation Management
-Have bright lines, and strict boundaries, enforced regularly.
-Stay on message in words, and in actions.
-Rehearse with employees before allowing them to “practice” on customers.
-Keep employees interested, interact with employees and make it a fun environment, still enforcing boundaries.
-Align employee behavior with reputational interests.
-Align employee performance with reputational interests.