Organizational Communcation (Notes)

-What is Strategic Organizational Communication?

  • The process of aligning employees “hands, minds, and hearts” with the organizations reputational interests as a way to produce competitive advantage.

-Getting employees aligned is essential to Reputation Management

-Have bright lines, and strict boundaries, enforced regularly.

-Stay on message in words, and in actions.

-Rehearse with employees before allowing them to “practice” on customers.

-Keep employees interested, interact with employees and make it a fun environment, still enforcing boundaries.

-Align employee behavior with reputational interests.

-Align employee performance with reputational interests.

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