Social Media (Notes)

What is Social Media?

describes the collection of software enables individuals and communities to gather, communicate, share, and in some cases collaborate or play.

Various names:

  • New Media
  • Web 2.0
  • Consumer-generated media
  • User-generated media
  • The Live Web

Social media is responsible for changing:

  • The way organizations communicate with people.
  • The way people communicate and connect with each other.

Social Media Characteristics:

  • Authenticity
  • Transparency
  • Decentralization of authority
  • Speed
  • Collaboration

Corporate Participation in Social Media:

  • Community-building
  • Customer service
  • Market research and product development
  • (Social) media relations
  • Crisis management
  • Employee engagement

Social media has several challenges such as; Ethics, Legal, Bias, Attacks and campaigns.

Best Practices In Social Media:

  1. Listen and monitor.
  2. Help your employees help themselves.
  3. Participate, don’t dictate.
  4. Be prepared for the feedback.
  5. Plan, integrate and measure.
  6. Embrace opportunity.