Managing your Reputation.


In chapter 1 of ‘Reputation Management,’ it discusses how ones reputation will consist of 3 main categories, one being behavior, another performance, and  communication. The identity of organization depends on what it stands for. When one may think of a company with a great reputation, there are quite a few companies that may come to mind, a few maybe being ‘Chic fil a’, ‘Starbucks,’ ‘Wegmans,’ ‘Target.’ That was just to name a few, what makes these compamnies/organizations different is that there reputation does not change depending on location, these are companies who uphold their reputation consistently regaurdless of which location one may visit.

There are several “dimensions of reputation,” including products and services, financial performance, workplace environment, social reponsibility, vision and leadership, and emotional appeal. Maybe some can think of more, but these dimensions pretty much cover every area of a business/organization. Reputation adds extreme value to the company/organization whether one chooses to believe so or not. When one chooses to partake in a company’s service or purchase their product they want to be reassured that they are going to be taken care of. There are a few circumstances where one may need something and they know where they want to buy it but they choose purchase it elsewhere, whether that decision is based off of location, price, or atmosphere, this may vary. In one of my communication classes we discussed how many people shop at Wal-Mart, that’s no secret, but majority of those people don’t enjoy shopping there, they would prefer somewhere like Target, or somewhere with a more friendly atmosphere, but it comes back down to price, location, or even hours opened in this situation depending upon the customer.

In order to be successful in managing the reputation side of a organization, remember that there are liabilities out there. It’s always good to have more than one individual working in this department, we are human, and we do tend to look over things. So for those who are striving for perfection in this area of business, humbleness is something necessary for success. Find trustworthy co-workers, and you find the path to success.