Writing an effective News Release!


There are many times where we as the Public, well those who pay close attention to the media, will one day say to themselves, “Man, I haven’t seen so and so for a while.” Than there’s that one event, or one media news release that brings that person back to life in a sense, life in the eyes of the media. There are people, companies, firms that are called ‘Public Relations Practitioners,’ these are the individuals responsible to make sure their client, or your favorite movie star/singer doesn’t fall off the map in the industry eyes.

So, I guess we could say according to those whom it concerns, they have a pretty good load on they’re shoulders. Well I have gathered some tips and I’m gonna kind of elaborate on a few of the great pointers I gathered from http://www.prwebdirect.com/pressreleasetips.php, and http://www.wagingpeace.org/menu/action/action-tools/how-to-press-release.htm.

The first tip on the list, Is your news ‘newsworthy”? Many people could justify the developing of their own news story, but if ones news story cannot be found relevant in the viewers vision, than it’s simply an irrelevant and unworthy news story. They made a very important point in the first tip when they said your news story should answer all of the “W’s,” who, what, where, why, when. The second, and one of the most important tips to me was that one has to make sure they come strong! Within the first paragraph, or first few minutes (if on television) should come strong, it should capture the readers/viewers attention! This is also relevant in Book titles, Magazine article titles, Movie titles, titles are key most of the time, because if a reader is unaware of what your story is about, than why would they want to read your story?

So, come with a hard title, and strong facts to follow! A good news release should be able to paint a picture. This is important so that the reader can have some sense of understanding what it is your story is about, or describing, the scenery, persons, the emotion and etc. Another one of the key points I found was ‘Permission,” one needs to gain permission from all sources in the story, in most cases, but just to be safe, one should research, and be aware of the laws.

Finally! How is your story, your press release going to hit the public? Here are five pointers from http://www.wagingpeace.org/menu/action/action-tools/how-to-press-release.htm.

  1. Format
  2. Style
  3. Distribution
  4. Timing
  5. Sample Press Releases

image courtesy of perspectiveim.com

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