In Times of Crisis

Throughout times of crisis, one’s natural reaction is to want to go into a state of panic. Unfortunately, panicing isn’t going to solve the problem, or make it go away. There are many examples of situations where a business, name brand, or comapny has come head to head with a crisis, and managers, those in leadership positions had to react quickly for the sake of the future. There are many examples, such as the whole tylenol crisis of 1982, the recent Toyota recall, and the latest hit on ‘youtube’ the domino’s scandal.

I have always heard the saying growing up, it takes a lifetime to build a reputation, but only one second to screw it up. In crisis situations it may not always be the managers fault, or even the employees faults, but the man/woman in charge are usually left to clean up the mess. In a recent discussion in my PR class, my teacher asked us what we as a class felt was the wisest decision to make if we were the one’s running Dominos…simply ignore it and let it blow over, come out, make an apology and statement that these workers would be fired and lawsuits would be taking place, or to send out and apology along with affirmation that inspectors would be present at all Dominos locations until the public is comfortable with purchasing food from there again.

Many lessons can be learned after a crisis situation strikes, the first one that comes to my mind personally is you learn to cut out the short cuts, cross all your t’s and dot your I’s, it’s an old saying but is still relevant in business today. It shows how important it is for managers/those in charge to follow up behind employees, and why it’s so important that your place of business maintains some sense of integrity, that way situations like this don’t come around to bite you.